Annette Craven

Annette Craven, PhD, is a certified professional coach and seasoned academic with over 20 years of industry experience. She empowers executive leaders, high-potential teams, and organizations to achieve transformational growth and quality certification. By blending evidence-based personality assessments (MBTI), energy leadership profiling, and transitional coaching, Annette guides her clients from conformity to connection, unlocking their full potential.

As an Associate Professor of Business and Director of Program Accreditation, Annette specializes in management, human resources, and quality improvement. Her experience as a state and national Baldrige examiner, combined with her international presence as a speaker and consultant, provides a unique perspective on leadership and organizational excellence. Annette's coaching style is mentoring through a blend of strategic planning, leadership development, and quality focus with compassionate, empowering guidance.

Annette's unique approach integrates finance, quality management, and personality dynamics to create customized reinvention pathways. She helps clients overcome their stuck points to reach stellar personal and professional effectiveness, ensuring they not only meet but exceed their goals.