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NOVA
The AI that builds your coaching business
Dream Coach Match is the global platform for coaching discovery, transformation, and professional growth — connecting verified coaches with the people they're meant to serve.
There's no shortage of gifted coaches, and no shortage of people who need them. What's been missing is the infrastructure that connects the two — and helps coaches turn a calling into a business. That's what we're building.
One platform, four pillars
Dream Coach Match brings together four pillars, powered by one intelligence engine, NOVA AI:
The Marketplace
Where people discover and match with verified coaches.
Coaching OS
Where coaches run their practice and serve their clients.
Coach Business Builder
Where coaches build the business behind the calling.
The Coaching Intelligence Hub
The authority layer where the profession's knowledge lives.
About Dream Coach Match
Every year, tens of thousands of people complete coaching certifications. Most are extraordinary at the work itself. And most will struggle — not because they can't coach, but because no one taught them how to build a business around it.
That gap is where good coaches quietly disappear. We close it.
Dream Coach Match is an official Business Partner of the ICF (International Coaching Federation), and works alongside the coaching profession's most credible institutions — including the EMCC and the Institute of Coaching, a Harvard Medical School affiliate.
Every coach on the platform is verified against recognized credentialing standards — ICF or EMCC certification, or training from an ICF-accredited program. We don't train coaches and we don't certify them. We do something the profession has lacked: we list them, vet them, and match them to the people they're meant to serve — then give them the tools to grow.
Our content carries the same standard. Editorial guidance in the Coaching Intelligence Hub is grounded in the MP framework by Margaret Moore, co-founder of the Institute of Coaching.
Twenty years in marketing, an MBA, a career built on understanding how companies grow. Several years ago, I became a coach. And from the inside, I saw the problem clearly — one my business background made impossible to ignore. The coaching world is full of brilliant practitioners who will never build a sustainable practice, because the skills that make someone a great coach have almost nothing to do with the skills that build a business. No one was solving that. So I decided to. Dream Coach Match is what I built. The marketing background tells me how to make it work as a business. The coaching tells me why it has to exist. I'm all in — everything I have is behind this. That's the clearest signal I can give that I'll see it through. — Yuri Minski, Founder & CEO
A business and marketing career, an MBA, and several coaching certifications — the rare combination of someone who understands both how businesses grow and what coaching really is.
Marcel architects the platform and the NOVA AI engine.