Lara Merriken

As the founder of LÄRABAR, I transformed a simple idea in my kitchen into a globally recognized brand. Now, I'm dedicated to helping early-stage food and beverage entrepreneurs like you create authentic, purpose-driven companies. My coaching blends real-world business acumen with a passion for health, sustainability, and community impact. I'll guide you through every step, from product development to scaling your business, ensuring your brand reflects your values and resonates with your customers.

I believe that health is the greatest wealth, and that business can be a vehicle for social good. My approach is hands-on and collaborative, emphasizing experimentation, feedback, and continuous learning. Together, we'll create a brand that not only achieves commercial success but also contributes meaningfully to a healthier, more sustainable world. I am currently the Creative Director at General Mills for LÄRABAR and use my spare time to help passionate entrepreneurs, just like yourself, achieve greatness.