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Steve Awtrey

Sales Performance & Leadership Coach

I help sales leaders and their teams transform interactions into opportunities and achieve sustainable growth.

Portrait of Steve Awtrey
Format
Hybrid
Style
Insightful and reflective
01 · About

About Steve

Steve Awtrey brings unparalleled expertise to sales performance and leadership development, drawing from 30+ years at P&G and Diageo. Through The Nova Consulting Group & Compelity, he transforms sales conversations into impactful, natural interactions using behavioral economics.

He specializes in guiding Fortune 2000 firms and startups to sustainable performance improvements by defining leadership styles and leveraging human behavior. Steve's coaching focuses on building genuine connections in hybrid, remote, and in-person settings, fostering improved sales communication, decision-making, and innovation.

As a Director at VETRN, Steve is committed to driving growth and maximizing potential, offering a results-driven, collaborative, and insightful approach to coaching and strategic guidance. Unlock your team's full potential with Steve's proven methodologies.

02 · Outcomes

What clients walk away with

Improved Communication

Enhance team communication using proven behavioral techniques.

Better Decision-Making

Make strategic decisions with confidence and clarity.

Fostered Innovation

Create a culture of innovation within your organization.

03 · The coaching

Revolutionize Sales Performance with Behavioral Economics & Empirically-Backed Models

Ready to transform your sales approach? With 30+ years of experience, Steve Awtrey helps Fortune 2000 firms & startups build real connections, drive sustainable performance, and redefine leadership styles. Discover how to leverage behavioral economics for impactful interactions and unlock your team's full potential.

  • Improved Sales Communication
  • Enhanced Decision-Making Skills
  • Fostered Innovation
04 · Credentials

Training & memberships

Professional Certified Coach
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