Vancouver-based coach training school founded in 1980. ICF-accredited at all three levels and winner of the ICF's 2024 Distinguished Coaching Education Provider Award.

Coaching orients toward what is possible: it draws out the resourcefulness that is already there and gives it direction.
MCC-credentialed coach with 25+ years of financial services leadership. I've sat in the seat my clients sit in — promoted for results, then handed a team and expected to lead differently. I work with VPs in professional services to close that gap: decisively, sustainably, and without burning out the people around them.

With 20+ years of diverse experience in international B2B, digital marketing, and interpreting, I’ve gained deep insights into various industries and business dynamics. Now, as a business and team coach I work alongside leaders to spark clarity, uncover potential, and move confidently toward intentional growth.
The transition from top producer to VP is one of the most disorienting moves in professional services. Here is why high performers struggle after promotion — and what the shift actually requires.
When VPs in professional services say they have no time to think strategically, they're naming a symptom. Laurie Fenske argues the cause is an identity that hasn't caught up to the role.
VPs in professional services don't stay stuck because they lack knowledge. Laurie Fenske argues the real gap is identity, and explains what it actually takes to close it.
Second-guessing at the VP level isn't a confidence gap or an information problem. It's an identity lag, and the isolation of the VP seat makes it worse. Here's what's actually driving it.
Being the go-to leader feels like a strength until it becomes the single point of failure for your team. Laurie Fenske, MCC, explains the identity trap behind the pattern and what it actually takes to break it.
Erickson Coaching International is a coach training school founded in 1980 by Marilyn Atkinson in Vancouver, Canada. It delivers ICF-accredited coach training programs rooted in solution-focused methodology, with a global network of 75,000+ alumni across 179 countries. The school is named after Milton H. Erickson, the American psychiatrist whose indirect, outcome-oriented approach to helping people change inspired Atkinson's coaching model.