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Coaching business playbooks

The business and marketing frameworks the best coaches reference — analyzed through the lens of building a coaching practice.

Playbooks

Frameworks worth knowing

$100M Leads for Coaches

Alex Hormozi's $100M Leads translated for coaching practices: the Core Four in the right order, volume discipline at coach scale, and the engaged-lead standard.

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24 Assets for Coaches

Seven asset classes, the product ecosystem, and the "what do you own?" reframe: Daniel Priestley's asset framework translated for the coaching practice.

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Book Yourself Solid for Coaches

Michael Port's service-native client-attraction system mapped onto the coaching practice: the Red Velvet Rope, the trust architecture, the seven strategies.

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Dream 100 for Coaches

The Dream 100 strategy adapted for coaching practices: a workable Dream 25, the relationship mechanics, and the capture system that converts appearances into clients.

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Grand Slam Offer for Coaches

Alex Hormozi's Grand Slam Offer framework translated for coaching, covering value levers, ethical guarantees, and honest scarcity for a practice.

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Key Person of Influence for Coaches

Daniel Priestley's Key Person of Influence framework applied to coaching. The five Ps, translated for a coaching practice and wired to revenue.

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Product Launch Formula for Coaches

Jeff Walker's Sideways Sales Letter, three-part prelaunch sequence, and Seed Launch, translated for coaching cohorts and programs.

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Profit First for Coaches

Mike Michalowicz's cash-management inversion, Sales − Profit = Expenses, with the account architecture, the coach's adaptations, and the honest read.

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StoryBrand for Coaches

Donald Miller's StoryBrand framework applied to coaching. Client as hero, coach as guide, and the messaging script that makes a practice instantly clear.

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The Long Game for Coaches

Dorie Clark's long-game strategy for experts, applied to the coaching practice. Point of view first, the portfolio career, the raft period, 20% time.

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The Mom Test for Coaches

Rob Fitzpatrick's method for conversations that can't lie to you. The three rules, the bad-data catalog, and the commitment standard, applied to niche validation.

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The Value Ladder for Coaches

Russell Brunson's value ladder translated for coaching practices. Which rungs matter at each stage, and the build sequence that actually works.

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This Is Marketing for Coaches

Seth Godin's philosophy of the smallest viable audience, permission, and tension not pressure. Why it's the same document as coaching's own ethics.

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Win Without Pitching for Coaches

Blair Enns' manifesto for selling expertise without surrendering it. Diagnose don't pitch, early money conversations, and value pricing, applied to the coaching sale.

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