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Coaching business playbooks

The business and marketing frameworks the best coaches reference — analyzed through the lens of building a coaching practice.

Playbooks

Start here

Six playbooks to read first, in order.

Allan Dib

The 1-Page Marketing Plan for Coaches

Allan Dib's nine-box marketing canvas translated for coaching, and the honest question of when a coach needs a plan at all.

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Donald Miller

StoryBrand for Coaches

Donald Miller's StoryBrand framework applied to coaching. Client as hero, coach as guide, and the messaging script that makes a practice instantly clear.

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Rob Fitzpatrick

The Mom Test for Coaches

Rob Fitzpatrick's method for conversations that can't lie to you. The three rules, the bad-data catalog, and the commitment standard, applied to niche validation.

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Alex Hormozi

Grand Slam Offer for Coaches

Alex Hormozi's Grand Slam Offer framework translated for coaching, covering value levers, ethical guarantees, and honest scarcity for a practice.

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Robert Cialdini

Influence for Coaches

Robert Cialdini's principles of persuasion, read as a description of what already happens inside a coaching relationship.

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Mike Michalowicz

Profit First for Coaches

Mike Michalowicz's cash-management inversion, Sales − Profit = Expenses, with the account architecture, the coach's adaptations, and the honest read.

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Playbooks

Canon

The full library, in curriculum order.

Donald Miller

StoryBrand for Coaches

Donald Miller's StoryBrand framework applied to coaching. Client as hero, coach as guide, and the messaging script that makes a practice instantly clear.

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Alex Hormozi

Grand Slam Offer for Coaches

Alex Hormozi's Grand Slam Offer framework translated for coaching, covering value levers, ethical guarantees, and honest scarcity for a practice.

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Blair Enns

Win Without Pitching for Coaches

Blair Enns' manifesto for selling expertise without surrendering it. Diagnose don't pitch, early money conversations, and value pricing, applied to the coaching sale.

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Michael Port

Book Yourself Solid for Coaches

Michael Port's service-native client-attraction system mapped onto the coaching practice: the Red Velvet Rope, the trust architecture, the seven strategies.

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Seth Godin

This Is Marketing for Coaches

Seth Godin's philosophy of the smallest viable audience, permission, and tension not pressure. Why it's the same document as coaching's own ethics.

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Chet Holmes

Dream 100 for Coaches

The Dream 100 strategy adapted for coaching practices: a workable Dream 25, the relationship mechanics, and the capture system that converts appearances into clients.

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Alex Hormozi

$100M Leads for Coaches

Alex Hormozi's $100M Leads translated for coaching practices: the Core Four in the right order, volume discipline at coach scale, and the engaged-lead standard.

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Jeff Walker

Product Launch Formula for Coaches

Jeff Walker's Sideways Sales Letter, three-part prelaunch sequence, and Seed Launch, translated for coaching cohorts and programs.

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Russell Brunson

The Value Ladder for Coaches

Russell Brunson's value ladder translated for coaching practices. Which rungs matter at each stage, and the build sequence that actually works.

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Mike Michalowicz

Profit First for Coaches

Mike Michalowicz's cash-management inversion, Sales − Profit = Expenses, with the account architecture, the coach's adaptations, and the honest read.

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Daniel Priestley

24 Assets for Coaches

Seven asset classes, the product ecosystem, and the "what do you own?" reframe: Daniel Priestley's asset framework translated for the coaching practice.

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Daniel Priestley

Key Person of Influence for Coaches

Daniel Priestley's Key Person of Influence framework applied to coaching. The five Ps, translated for a coaching practice and wired to revenue.

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Dorie Clark

The Long Game for Coaches

Dorie Clark's long-game strategy for experts, applied to the coaching practice. Point of view first, the portfolio career, the raft period, 20% time.

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Dan Martell

Buy Back Your Time for Coaches

Martell's formula for calculating what your time is actually worth, and the matrix for deciding what to delegate before you burn out deciding.

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Robert Cialdini

Influence for Coaches

Robert Cialdini's principles of persuasion, read as a description of what already happens inside a coaching relationship.

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Chris Voss

Never Split the Difference for Coaches

Chris Voss's negotiation toolkit read back to coaches, who already own every skill in it and abandon them when money enters the room.

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Daniel Priestley

Oversubscribed for Coaches

Daniel Priestley's case that demand exceeding supply is engineered rather than lucky, read for a practice with genuinely finite capacity.

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Alex Hormozi

Proof Over Promise for Coaches

Hormozi's case that when every coach claims transformation, only showing works. Plus what to do when you have little to show yet.

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Russell Brunson

Sales Funnels for Coaches

Russell Brunson's funnel architecture reviewed for coaching practices, including the stage question of when a funnel is the wrong answer.

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Dan Kennedy

Selling One to Many for Coaches

Dan Kennedy's one-to-many selling architecture and Brunson's webinar systematization, with the stage gate that governs both.

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Allan Dib

The 1-Page Marketing Plan for Coaches

Allan Dib's nine-box marketing canvas translated for coaching, and the honest question of when a coach needs a plan at all.

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Michael Gerber

The E-Myth Revisited for Coaches

Gerber's case that most small businesses fail because the owner never stops being the technician doing the work long enough to build the business around it.

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David Maister

The Trusted Advisor for Coaches

Maister, Green and Galford's trust equation, and why coaching starts higher on the advisor ladder than any other professional service.

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