ICF-accredited online life coach training school offering Executive, Wellness, and Academic coaching certification tracks with a built-in business-launch component.

Coach Training EDU (CTEDU) is an ICF-accredited, NBHWC-approved online coach training school founded in 2009 by John Andrew Williams and Amois Williams in Portland, Oregon. What began as a coaching curriculum Williams built for high school students while teaching Latin in southern Oregon has since trained more than 4,400 graduates across more than 50 countries. He moved the practice online in 2009 after two early students, one in Boston and one in Dubai, asked him to train them using the framework he had developed.
CTEDU holds ICF accreditation at both Level 1 and Level 2, a status it has carried since 2013, meaning graduates can pursue the ICF Associate Certified Coach (ACC) and Professional Certified Coach (PCC) credentials without transferring hours from another provider. Separately, CTEDU has been an approved training provider with the National Board for Health & Wellness Coaching (NBHWC) since 2022, one of a limited number of schools recognized by both bodies at once. That dual standing matters for coaches who want a credential recognized in general coaching markets through the ICF and one recognized in healthcare and corporate wellness settings through the NBHWC, from a single training provider.
CTEDU's core credentialing path runs through two ICF-accredited levels. CTEDU Essential Coach Training delivers roughly 62.5 hours of live instruction over about six months and meets ICF Level 1 education requirements for the ACC credential. Graduates who continue into CTEDU Advanced Coach Training, a 25-week program built around 30-plus advanced coaching skills, add another 62.5 hours to reach the 125-hour threshold for ICF Level 2 and PCC eligibility. Coaches drawn to health and wellness work can route through CTEDU NBHWC Health & Wellness Coaching, which layers twelve wellness-specific modules and a dedicated exam-prep course onto the Essential program. Specializations are available as add-ons at the Essential level: CTEDU Academic Life Coach Training, CTEDU Executive Life Coach Training, CTEDU Wellness Life Coach Training, and Relationship coaching; Team Coaching and Belonging & Equity become available after 2.0.
Every CTEDU program runs live online over Zoom in cohorts of roughly 8 to 16 students, structured around discussion, live demonstration, and in-class practice rather than recorded lectures. Tuition packages bundle in the Career Launcher curriculum, a business-development track covering client acquisition, pricing, and practice-building, so graduates leave with both a credential and a plan to use it.
CTEDU counts more than 200 university and organizational partners, including Columbia University, Northeastern University, the University of Oklahoma, the University of Georgia, and Portland State University. Its academic-coaching partnership with the University of Oklahoma, led by Kathleen Shea Smith, was associated with a 33% reduction in freshman dropout rates, one of the more concrete outcome data points among coach training providers of CTEDU's size.
Coach Training EDU really gave me a strong structure in my coaching path. The curriculum is research-based, and the trainers are genuinely invested in your growth as a coach.
NBHWC-approved (built on ICF Level 1 core) · 1.0 Essential (62.5 hrs) + 12 modules + 8 hrs · Live Zoom; wellness modules + 8-hr Health Board course
Level 1 & Level 2 · 6 months (live weekly sessions) + self-paced specialization · Online live
ICF Level 2 (PCC pathway) · 25 weeks, 62.5 training hours · Live Zoom; weekly 2-hr sessions, 25 weeks
Level 1 & Level 2 · 6 months (live weekly sessions) + self-paced specialization · Online live
ICF Level 1 & Level 2 + NBHWC Approved · 6 months live + self-paced modules + exam prep · Online live + self-paced modules
ICF Level 1 (ACC pathway) · ~6 months (24-26 wks), 62.5 training hours · Live Zoom; weekly 2-hr sessions, cohorts of 8-16
Yes. CTEDU has held ICF accreditation since 2013 and is approved at both Level 1 and Level 2, meaning its programs meet the education requirements for the ICF Associate Certified Coach (ACC) and Professional Certified Coach (PCC) credentials without needing hours from another school.
Yes. CTEDU has been an approved training provider with the National Board for Health & Wellness Coaching since 2022. Combined with its ICF accreditation, that makes CTEDU one of a small number of schools recognized by both bodies, useful for coaches who want to work in healthcare or corporate wellness settings where NBHWC credentials carry specific weight.
The 1.0 Essential Coach Training program runs about six months of live weekly sessions, roughly 62.5 training hours. Coaches who continue into 2.0 Advanced Coach Training add another 25 weeks and 62.5 hours, bringing total training time to close to a year for the ICF Level 2 / PCC pathway.
1.0 Essential is the entry point: it covers foundational coaching skills and meets ICF Level 1 requirements for the ACC credential. 2.0 Advanced is a follow-on program for 1.0 graduates that adds 30-plus advanced coaching skills, three individual mentor-coaching assessments, and a PCC-level performance evaluation, together meeting ICF Level 2 requirements for the PCC credential.
John Andrew Williams founded CTEDU in 2009 alongside his wife, Amois Williams. John, a former high school Latin teacher and Newsweek Education writer, built the original coaching curriculum while teaching in southern Oregon. Amois trained as a coach first, in 2002, and encouraged him to pursue it. The two met at Brown University.
CTEDU's Essentials package, which includes the 1.0 Essential program and one specialization add-on, costs $4,950 paid in full or $475 a month for 12 months. The Advanced package, which adds 2.0 Advanced or the NBHWC Health Board course plus three specializations, runs $7,950 paid in full or $795 a month. A Master package with four advanced courses is priced at $11,250 paid in full or $1,275 a month.
Yes. CTEDU's NBHWC pathway layers 12 wellness-specific modules and a dedicated exam-prep course onto the 1.0 Essential program, preparing graduates to sit the National Board for Health & Wellness Coaching's certifying exam and pursue the NBC-HWC credential.
No. CTEDU's programs are built for professionals moving into coaching from other fields, including educators, executives, consultants, and therapists. No prior coaching background is required for the 1.0 Essential program.
Career Launcher is CTEDU's business-development track, bundled into its tuition packages rather than sold separately. It walks graduates through client acquisition, pricing, and practice-building through a self-paced course, business masterminds, and, at higher tiers, website and SEO support, so coaches graduate with a plan to find clients, not just a credential.
All CTEDU coursework runs live online over Zoom, in small cohorts of roughly 8 to 16 students, rather than through recorded lectures. The school also hosts occasional in-person workshops and alumni meetups for coaches who want face-to-face connection.
It tells you the coach completed ICF-accredited, cohort-based training, Level 1 for ACC or Level 2 for PCC, that included supervised mentor coaching and, at the PCC level, a formal performance evaluation. It does not by itself tell you how many client hours that coach has logged since certifying or what population they specialize in working with. Both are worth asking about directly.
Ask which CTEDU level they completed, 1.0 Essential (ACC-eligible) or 2.0 Advanced (PCC-eligible), and whether they hold an active ICF credential rather than just program completion. Ask which specialization, if any, they pursued: Academic, Executive, Wellness, or Relationship. If you're looking for health or wellness coaching specifically, ask whether they hold the NBC-HWC credential from the NBHWC exam, since CTEDU's Wellness pathway prepares coaches for that exam but doesn't itself confer the credential.