Robbins-Madanes Training (Strategic Intervention)

Strategic Intervention (SI) is a cross-disciplinary coaching methodology co-developed by Tony Robbins and Cloe Madanes. It combines human needs psychology, Ericksonian strategic therapy, family-systems thinking, and NLP into a unified approach. Unlike many life coaching frameworks that focus on goal-setting and accountability, SI emphasizes diagnosing the underlying human need a client's behavior is trying to meet and designing targeted interventions, often drawing on clinical therapy techniques, to shift entrenched patterns quickly.

No. RMT is not an ICF-accredited coach training program (ACTP/Level 2). The organization describes its curriculum as aligned with ICF competency standards, and graduates can pursue ICF credentials independently if they meet the ICF's separate experience and exam requirements. The program itself does not carry ICF accreditation. This is an important distinction if ICF credentialing is a priority for you.

Graduates of Core 100 receive an RMT Certificate of Completion for 100 hours of training. Completing Core 100, Core 200, and Total Breakthrough Training together earns the Robbins-Madanes Trained Mastery Certificate, the program's top designation. Core 100 and Core 200 together credit 120 hours toward eligibility for the Board Certified Coach (BCC) credential from the Center for Credentialing & Education (CCE), provided the candidate meets BCC's additional requirements.

Core 100 (C100) is the foundational level covering SI frameworks, human needs assessment, basic intervention tools, and Ericksonian reframing. It credits 100 training hours. Core 200 (C200) advances into relationship coaching and complex behavioral patterns. Total Breakthrough Training (TBT) focuses on deep emotional and behavioral transformation methods. All three tracks are delivered online via self-paced modules and live virtual practice sessions.

RMT advertises that Core 100 can be completed in as little as 90 days, though the pace is largely self-directed. The full Mastery Certificate path of Core 100, Core 200, and TBT combined takes considerably longer depending on how much time a student dedicates each week. Live practice labs and cohort sessions occur on a scheduled basis and influence overall duration.

The Total Breakthrough Training (all three core tracks bundled) is priced at approximately $4,990. Individual programs range roughly from $1,500 to $3,500. An Executive Coaching bundle is available separately. RMT offers payment plans and sometimes runs promotional pricing. Contact an enrollment advisor for current quotes, as pricing is updated periodically.

Tony Robbins and Cloe Madanes are the founders and primary curriculum architects. Cloe Madanes remains an active faculty contributor. Richard Bandler, co-creator of NLP, is listed as primary faculty. Additional instructors include Jonathan Keim (Chief Development Officer), Keith Leonard (Director of Education), and various guest lecturers with backgrounds in psychology, therapy, and organizational coaching.

All core certification programs are delivered online, combining self-paced video modules with live virtual group sessions and practice labs. The format is designed to be accessible to international students and those with working or professional commitments. Some optional live events are offered separately and may carry additional fees.

No. Strategic Intervention is a coaching methodology, not a clinical therapy qualification. Although the SI framework draws heavily on therapeutic traditions, Ericksonian therapy and family-systems therapy in particular, completing the training does not confer any clinical license. Coaches who want to work therapeutically with clinical populations need separate, licensed clinical training.

ICF-aligned programs emphasize the ICF Core Competencies framework, a non-directive coaching stance (the client leads), and a defined ethics code. RMT's Strategic Intervention is more technique-driven and directive. Coaches learn intervention strategies to deploy, drawing on therapeutic traditions. RMT graduates who want ICF credentials must obtain them independently through the ICF's own pathways, as the program itself is not ICF-accredited.

An RMT-certified coach has completed a curriculum in Strategic Intervention, a technique-specific methodology blending human needs psychology, Ericksonian reframing, family-systems thinking, and NLP. The training's depth in these traditions is real, covering approaches to entrenched behavioral patterns and relational dynamics that many general coaching programs don't address. The credential is proprietary. RMT issues it, not the ICF, EMCC, or any external accrediting body. Graduates can pursue ICF credentials independently if they meet the ICF's own requirements, and Core 100 plus Core 200 credits 120 hours toward the BCC credential via CCE. One critical distinction: the therapy-adjacent nature of Strategic Intervention is meaningful. The methodology draws on clinical traditions, but the certification does not confer a clinical license. RMT coaches are not authorized to practice therapy.

Before hiring an RMT-trained coach, ask which tracks they completed: Core 100, Core 200, Total Breakthrough Training, or the Executive Coaching track. Ask whether they hold external credentials, such as the BCC or an ICF designation, in addition to the RMT certification. Ask how many client hours they have logged and what types of challenges they most commonly work with. And ask about scope. Strategic Intervention draws heavily on clinical traditions but doesn't confer a clinical license. If a client needs clinical support for serious mental health conditions, trauma, or a clinical-level relational crisis, a licensed therapist is the right intervention, not coaching. How an RMT coach manages that boundary and handles referrals is one of the most important questions to ask before you begin.