WILDFIT Coach by Eric Edmeades

WILDFIT is a 90-day nutrition and health transformation program developed by South African-Canadian entrepreneur Eric Edmeades, founded in 2011. The program is grounded in evolutionary biology, resting on the premise that most modern metabolic dysfunction results from a mismatch between the food environment humans evolved in and the highly processed food ecosystem they live in today. WILDFIT has been delivered to more than 100,000 participants in 100+ countries and twice voted the highest-rated program on the Mindvalley platform.

Eric Edmeades is a South African-born Canadian entrepreneur, keynote speaker, and transformation architect. He launched his first technology startup in 1997 and later served as CEO of Kerner Group (a Lucasfilm practical effects spinoff) from 2009 to 2011. His WILDFIT methodology grew from a personal health experiment in 1991, when changing his diet resolved the chronic sinus infections, excess weight, and fatigue his doctors had recommended surgery for. He has since built WILDFIT into a global program, partnered with Mindvalley in 2018, and spoken in 65+ countries. In 2022, the Canadian Senate awarded him a Senate 150 Medal.

The certification includes a 7-week foundational training program with live weekly calls led by Eric Edmeades directly, weekly assessments, and access to the full WILDFIT 90-day client delivery system, a done-for-you curriculum that includes WILDFIT-branded emails, client platform access with Eric's videos, a progress-tracking system, and a recipe database. Graduates also receive the One Talk Workshop (a client-recruitment presentation framework) and Eric's Inception Marketing Video Training Program.

The 7-week program covers: Week 1 (WILDFIT Principles, the evolutionary biology foundation), Week 2 (Effective Coaching in health contexts), Week 3 (The WILDFIT Toolbox), Week 4 (The First Two Weeks of client delivery), Week 5 (WILDFIT Spring, the core dietary transition), Week 6 (Living WILDFIT, the long-term maintenance framework), and Week 7 (Exam Preparation with Eric Edmeades). Each week includes a live call with Edmeades and a competency assessment.

No. WILDFIT Coach certification is not accredited by the International Coaching Federation (ICF), EMCC, or any professional coaching body. It is a proprietary program certification, a license to deliver the WILDFIT 90-day client curriculum, rather than a competency-based professional coaching qualification. Coaches who want both a WILDFIT certification and a professional coaching credential must pursue those independently.

Applicants who have not yet completed the WILDFIT 90-day challenge as participants must be at Week 8 of the program by the time coach training begins. This ensures all certified coaches have personally experienced the methodology they will deliver. No prior health coaching or nutrition credentials are required.

WILDFIT Coaches typically run group 90-day challenges as their primary offering, using the done-for-you curriculum system provided at certification. The One Talk Workshop gives coaches a structured presentation to recruit clients into their group program. Coaches are listed on WILDFIT's Find a Coach directory. The business model is group-program-centric by design. Coaches run cohorts through the 90-day curriculum rather than building long-term individual coaching relationships.

Three things distinguish WILDFIT. First, the evolutionary framing: rather than teaching calorie restriction or portion control, WILDFIT teaches clients why they eat the way they eat, rooted in evolutionary biology and the psychology of food. Second, the done-for-you delivery system: certified coaches license and deliver Edmeades' proven curriculum instead of developing their own. Third, the Mindvalley ecosystem: WILDFIT's twice-top-rated status on Mindvalley gives coaches access to a built-in audience and distribution channel that most nutrition coaching programs cannot offer.

It's both, but the distinction matters. WILDFIT provides a complete 90-day dietary transformation curriculum grounded in evolutionary nutrition science. WILDFIT Coach certification trains practitioners to deliver that curriculum and support clients through behavior change. The coaching component is health and habit focused, not general life or executive coaching. Coaches work within the defined scope of the WILDFIT system; they are not licensed nutritionists or registered dietitians, and the program is not a substitute for medical nutrition therapy or clinical dietary intervention.

WILDFIT Coach certification is not a nutrition or dietetics credential. Registered Dietitians (RDs) and registered nutritionists hold clinically supervised university-level qualifications that authorize medical nutrition therapy and management of clinical conditions such as eating disorders, kidney disease, and diabetes. WILDFIT Coaches are licensed to deliver a structured 90-day educational program on evolutionary nutrition and food psychology, within the scope of coaching, not clinical practice. Clients with medical conditions affecting diet should work with a licensed healthcare provider alongside or instead of a WILDFIT Coach.

A WILDFIT Coach certification tells you the coach has completed Eric Edmeades' 7-week training program and is licensed to run the WILDFIT 90-day challenge with clients. It signals training in evolutionary nutrition principles, food psychology, and the specific behavior-change tools the WILDFIT program uses. What it doesn't tell you: whether the coach holds any broader coaching credentials, any clinical nutrition qualification, or experience with client populations beyond healthy adults seeking general metabolic improvement. The certification is proprietary and granted by WILDFIT directly. No independent accrediting body verifies the standard. Coaches with a WILDFIT certification alongside an ICF credential or a recognized nutrition qualification bring a materially stronger credential profile.

Ask what other credentials they hold beyond the WILDFIT certification, particularly any coaching credentials (ICF ACC, PCC, or MCC) or nutrition qualifications. Ask how many clients they've taken through the full 90-day program and what results those clients achieved. Ask how they handle clients who struggle with disordered eating, chronic illness, or food allergies, since these presentations may fall outside the standard WILDFIT delivery scope. Ask whether they run group challenges, individual programs, or both, and what their post-90-day support structure looks like. WILDFIT is a curriculum-delivery certification, not a clinical qualification: it is appropriate for generally healthy adults seeking to improve their nutrition and metabolic health, but clients with eating disorders, medical conditions requiring dietary management, or clinical obesity should work with a licensed healthcare professional first.