Question 1

What accreditation does the Performance Coach Certification hold?

Accepted Answer

The program is triple accredited by ICF, EMCC, and AC. The Silver level (Modules 1–3/4) is ICF Level 1 accredited, qualifying for the ACC credential. The Gold level (all 5 modules) exceeds ICF PCC requirements (125+ hours) and provides an ICF Portfolio route to PCC.

Question 2

What is the GROW Model?

Accepted Answer

The GROW Model stands for Goal, Reality, Options, and Will. Developed by Sir John Whitmore and colleagues in the 1980s at Performance Consultants, it is the world's most widely-used coaching framework. Rather than a rigid question checklist, GROW is a structured conversational architecture that helps coaches move clients from where they are to a committed action plan — with the Inner Game philosophy underpinning each stage.

Question 3

How much does the program cost?

Accepted Answer

The full Gold pathway (all 5 modules) is priced at $19,160 USD / £14,110. Individual modules are priced separately; the bundle saves approximately $1,765 USD / £1,300. Payment plans are available. Contact Performance Consultants directly for current pricing on individual modules and organizational packages.

Question 4

How many modules are in the program and how long does it take?

Accepted Answer

The program has five modules, each spanning four half-days. They can be taken progressively at your own pace. The Foundation (Module 1) is available as a standalone. Silver requires Modules 1–3/4. Gold requires all five modules. Each prior module is a prerequisite for the next.

Question 5

Can I attend online or in-person?

Accepted Answer

Each module can be attended online or in-person. The program is delivered in more than 20 languages. Organizational clients can license in-house delivery through a Train-the-Trainer model.

Question 6

What makes this different from other programs that teach GROW?

Accepted Answer

Performance Consultants is the firm that originated and codified the GROW Model — meaning this program teaches the framework with the full depth of institutional knowledge and Inner Game philosophy that other providers do not have access to. It is the only program taught by GROW's creators.

Question 7

What is the Inner Game philosophy?

Accepted Answer

The Inner Game is the philosophy developed by Tim Gallwey (The Inner Game of Tennis) that informs Performance Consultants' approach. It holds that the primary obstacle to performance is internal interference — self-doubt, judgment, distraction — rather than a lack of skill. Performance coaching in this tradition works by reducing interference rather than adding instruction.

Question 8

Do I need to commit to the full program upfront?

Accepted Answer

No. The Foundation module (Module 1) is available as a standalone entry point. Subsequent modules require completion of prior ones.

Question 9

Can organizations run this program in-house?

Accepted Answer

Yes. Performance Consultants can equip in-house trainers to deliver the program within organizations globally, online or at chosen venues, in over 20 languages.

Question 10

What is the program's track record?

Accepted Answer

Performance Consultants has been running this program since 1982 and reports a satisfaction score of more than 95%.

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