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The science- and neuroscience-based model at the core of every Wellcoaches program — built on four positive forces of change and validated across 22 peer-reviewed studies.
Sustainable behavior change emerges from four positive forces — honoring autonomy, expressing compassion, generating positivity, and uncovering motivation to build confidence for change.
It is a science- and neuroscience-based coaching model, developed by Margaret Moore and a Wellcoaches founding faculty of ten starting in 2000–2002 and published in the Coaching Psychology Manual (Wolters Kluwer, 2009; 2nd ed. 2016). It codifies how a coach helps a client move from intention to sustained behavior change in mindset, health, and well-being.