Professional health and well-being coaches are expert facilitators of sustainable change in mindset and behaviors. Translating science and innovation into coaching practice, Wellcoaches teaches how to use evidence-based coaching tools and processes designed to help others change, grow and thrive. Coaching is healthcare. The Wellcoaches Protocol is the most thoroughly tested coaching protocol in healthcare and well-being, resulting in positive, statistically significant outcomes in all 22 peer-reviewed studies.

Wellcoaches School of Coaching was founded in 2000 by Margaret Moore (Coach Meg) as the first coaching school built specifically for health professionals. The school's thesis is simple and uncommon: coaching is healthcare, a distinct discipline with its own science, ethics, and measurable outcomes, not a communication style bolted onto clinical or fitness practice.
Over twenty-five years, Wellcoaches has trained more than 16,000 health and well-being coaches across fifty-plus countries, and partnered with the American College of Sports Medicine (ACSM), the American College of Lifestyle Medicine (ACLM), and the National Board for Health & Wellness Coaching (NBHWC) to shape credentialing standards for the field itself.
At the center of the curriculum is the Wellcoaches Coaching Protocol, a science- and neuroscience-based model built on four positive forces of change: honoring autonomy, expressing compassion, generating positivity, and uncovering motivation to build confidence. Coaches learn to help clients move from intention to sustained behavior change in mindset, health, and well-being.
The protocol is the most thoroughly tested coaching methodology in healthcare: twenty-two peer-reviewed studies, 30,984 coaching clients, statistically significant outcomes in every trial. The Coaching Psychology Manual (authored by Moore and colleagues, ACSM-endorsed, used in university programs including Harvard) is the reference textbook for the protocol and for the field more broadly.
Wellcoaches is also the home of the Multi-Perspective Brain (the Moore Multiplicity Model), Margaret Moore's nine-part model of personality, integrated throughout the curriculum and extended into Multi-Perspective AI (MPAI), a software application of the model. Where the Protocol describes how a coaching conversation moves, the Multi-Perspective Brain describes the nine inner voices the conversation is working with.
The school serves two audiences. The first is healthcare and wellness professionals who want to add behavior-change coaching to their practice: nurses, physicians, dietitians, fitness professionals, mental-health clinicians. The second is anyone with an Associate Degree (or 4,000 hours of work experience in any field) who wants a professional, evidence-based pathway into the coaching profession itself.
The Wellcoaches curriculum is structured as a three-stage pathway:
Certified Wellcoach® — the core three-module certification (NBHWC-approved).
Advanced Coach Training & Certification — a 100-hour advanced program that introduces the Onward framework and provides the ICF ACC/PCC credential pathway.
Premium Classes & Continuing Education — ongoing CE memberships and specialty courses (Nature-Based Coaching, Lifestyle Medicine, Youth & Family Coaching, GLP-1 & Coaching, and others) for certified coaches.
Graduates carry CE credits recognized by AAFP, ACSM, ACE, ANCC, ANPA, CDR, ICF, NASM, NBHWC, and NCHEC.
Founder and CEO Margaret Moore, MBA holds Harvard Medical School faculty appointments, co-founded the Institute of Coaching, received a Thinkers50 recognition in 2025, and has authored or co-authored the Coaching Psychology Manual (2009, 2015), Organize Your Mind, Organize Your Life (2012 / Train Your Brain, 2020), Organize Your Emotions, Optimize Your Life (2016), Coaching in Medical Education (AMA/Elsevier, 2022), and The Science of Good Leadership (Berrett-Koehler, 2025).
Together, let's create a world where everyone welcomes change, enjoys growth, and is good at both.
The science- and neuroscience-based model at the core of every Wellcoaches program, built on four positive forces of change and validated across 22 peer-reviewed studies.
Read →A nine-part model of personality. Treats the mind as a council of biological voices to be heard, integrated, and led.
Read →NBHWC Approved Training Program. ICF ACC-eligible (via Advanced program). ACSM endorsed. ACLM endorsed. · 6–18 months (self-paced within limits) · Online (virtual, live synchronous classes via Zoom + self-paced e-courses)
ICF ACC / PCC eligible upon completion + Wellcoaches Certification. Requires current Wellcoaches Certification, NBC-HWC or PCC/MCC. · ~100 hours total · Hybrid — virtual live classes + 2 x 2.5-day residential in-person intensives
Two main audiences: (1) healthcare and wellness professionals, including nurses, physicians, dietitians, and fitness and mental-health professionals, who want to add evidence-based behavior-change coaching to their practice, and (2) anyone with an Associate Degree or 4,000 hours of work experience who wants a professional pathway into the coaching field itself.
No. The prerequisite is an Associate Degree (or equivalent) OR 4,000 hours of work experience in any field. Many students come from healthcare, but Wellcoaches deliberately opens the field to career-changers from other backgrounds.
Completing the three-module core program earns Certified Wellcoach® status and NBHWC exam eligibility (Wellcoaches is an NBHWC Approved Training Program). Continuing into the Advanced Coach Training & Certification opens the ICF credential pathway (ACC/PCC). CE credits are also recognized by AAFP, ACSM, ACE, ANCC, ANPA, CDR, ICF, NASM, NBHWC, and NCHEC.
It is the most thoroughly researched coaching protocol in healthcare and well-being. Twenty-two peer-reviewed studies, 30,984 coaching clients, statistically significant outcomes in every trial. The protocol is also the basis of the ACSM-endorsed Coaching Psychology Manual, used in university programs including Harvard.
The core three-module certification is typically completed in 6–18 months, with rolling cohorts and self-paced options within each module. The advanced ICF pathway adds approximately 100 further hours.
Yes. The Advanced Coach Training & Certification is the ICF credential pathway. It requires current Wellcoaches Certification (or NBC-HWC / PCC / MCC) as a prerequisite and leads to ICF ACC/PCC eligibility upon completion.
Margaret Moore (Coach Meg) founded Wellcoaches in 2000 and is one of the most credentialed figures in the health coaching field. She holds Harvard Medical School faculty appointments, co-founded the Institute of Coaching at McLean Hospital, and received a Thinkers50 recognition in 2025. She authored the Coaching Psychology Manual, the ACSM-endorsed textbook used in university programs including Harvard, and has co-authored five additional books on mind, behavior, and leadership. Her scientific and academic standing is part of what distinguishes Wellcoaches from less evidence-grounded alternatives in the health coaching market.
Beyond the core Certified Wellcoach® pathway, Wellcoaches offers a growing library of premium specialty courses for certified coaches: Nature-Based Coaching, Lifestyle Medicine, Youth & Family Coaching, and GLP-1 & Coaching (addressing the specific behavioral and psychological dimensions of weight-management medication). These allow coaches to deepen their practice in areas aligned with their client population and the evolving health field.
The Certified Wellcoach® (CWC) credential confirms the coach completed a program that has trained 16,000+ coaches across 50+ countries since 2000 and is an NBHWC Approved Training Program, meaning it meets the National Board for Health & Wellness Coaching's standards for content, hours, and supervised practice. It is also the most rigorously studied health coaching protocol in the field, validated across 22 peer-reviewed studies with 30,984 clients. What it does not confirm: the coach is not a licensed clinician. Health and wellness coaching is a distinct profession from clinical medicine, therapy, nursing, or nutrition counseling. A Certified Wellcoach® can support behavior change, motivation, and lifestyle habits. They cannot diagnose conditions, prescribe interventions, or replace the care of a licensed healthcare provider. For clients managing medical conditions, chronic illness, or mental health concerns, coaching should complement, not substitute for, clinical care.
Ask whether they hold the core Certified Wellcoach® credential, the NBC-HWC (National Board for Health & Wellness Coaching) certification, or both. The combination signals the highest professional standard in the field. Ask how many client hours they have accumulated since certification and what health areas they specialize in; Wellcoaches trains coaches across a wide range of wellness contexts, from fitness and weight management to chronic disease prevention and mental well-being. Ask how they work in relation to your existing healthcare team. A good health coach should function collaboratively within your care ecosystem, not as a replacement for it. If your goals involve a diagnosed condition, a complex medication regimen, or mental health concerns, ask explicitly whether health coaching is the right primary support for your situation, or whether it should supplement clinical care. The NBHWC scope of practice makes clear that health coaching is not medical advice; a competent Wellcoach knows and respects that line.